Have you considered that by skipping the website, you’re losing potential customers?
There are many small businesses that still haven’t gotten around to building a website.
Let’s take a look at the reasons why a website can become your best business partner.
- You don’t control the platform or your content. You have to format your information to conform to the platform.
- Selling can be tricky on third-party sites. Can be difficult to convert an interested visitor into a customer since it’s hard to include “buy now” buttons or other options to make a sale.
- Searching is difficult. Without a website, people might not be able to find your business.
- You’re at the mercy of another company’s policies. Every platform restricts the kind of content you can upload and how you can deliver it to potential customers. They may even charge you just to get people to see it.
- You’re just another profile. When you rely on social media and sales platforms, it can be very difficult to stand out. With a website, you can include personal information about yourself and the history of your company. Most of all, you can tailor both the messaging and design to reflect your own personality and values.
- It can be a challenge to demonstrate ‘social proof.’ Even though customers can interact with you on social media, it’s difficult to include testimonials or case studies, or show off awards and other recognition in a way that all customers can view.
- Analytics are insufficient. While some platforms give you basic analytics, it’s very difficult to measure conversions from views to sales.
- People may not take your business seriously. People expect businesses to have a website where they can learn more, contact you, or buy your products. Over half of consumers look for a website to learn more about a brand.
You can set up a website and start reaping the benefits for your business in no time. Some of the more immediate gains you’ll see from setting up website include:
- All of your essential business information is in one place. You want to make it easy for your customers to find you and know how to get in touch. Depending on the kind of business you operate, you might include your business location, hours, and a phone or email address. A website designer can list their pricing and a contact form.Restaurants can include menus. Doctors can include basic fee structures and insurance information.
- Gives you inexpensive marketing opportunities. You’ll be able to include your website with all your other marketing efforts, including online or print ads, radio, Facebook, and business cards.
- Allows you to communicate with customers & clients. You can share updates on your website, including sales or special offers and new products. If you include a blog, you can share industry news, best practices, customer stories, and more. You can include an FAQ, instructions, policies, or tips and tricks on your website, reducing the need for your customers to call or email you with questions.
- Make sales happen. You can make sales through your website. You can control how your products and descriptions appear and how you handle shipping.
TO SUM UP
“A successful website does three things:
It attracts the right kinds of visitors.
Guides them to the main services or product you offer.
Collect Contact details for future ongoing relation.”